About

Gilgit Baltistan is a popular tourist destination in Pakistan known for its rich cultural heritage and diverse economic backgrounds. The region is home to a predominantly middle-class population, with an estimated 70% falling in this category and 27% in the lower middle class. Only 3% of the population belongs to the upper middle class. Many women between the ages of 25 to 60 in Gilgit Baltistan rely on others in their families for support, but some are skilled and work hard to support their families.

Tourism is a major contributor to the local economy, with small and large scale industries such as hotels, shops, guesthouses, and small cafes accounting for 60% of the region’s livelihood. There is a high demand for local products like handicrafts, traditional dishes, dry fruits, and jewelries in these industries. However, individual female vendors often struggle to compete with larger businesses.

Our ecommerce platform, Sell Hunza, aims to connect underprivileged female vendors with mainstream industries, empowering them to play a active role in the economic development of the region from the comfort of their own homes. Sell Hunza will provide local vendors and sellers with an easy and fast way to sell a maximum number of products, supporting their families in the process.