Sell Hunza

Gilgit Baltistan is a popular tourist destination in Pakistan known for its rich cultural heritage and diverse economic backgrounds. The region is home to a predominantly middle-class population, with an estimated 70% falling in this category and 27% in the lower middle class. Only 3% of the population belongs to the upper middle class. Many women between the ages of 25 to 60 in Gilgit Baltistan rely on others in their families for support, but some are skilled and work hard to support their families.

Tourism is a major contributor to the local economy, with small and large scale industries such as hotels, shops, guesthouses, and small cafes accounting for 60% of the region’s livelihood. There is a high demand for local products like handicrafts, traditional dishes, dry fruits, and jewelries in these industries. However, individual female vendors often struggle to compete with larger businesses.

Our ecommerce platform, Sell Hunza, aims to connect underprivileged female vendors with mainstream industries, empowering them to play a active role in the economic development of the region from the comfort of their own homes. Sell Hunza will provide local vendors and sellers with an easy and fast way to sell a maximum number of products, supporting their families in the process.


The Enterprise Challenge Pakistan (ECP), an initiative of Prince’s Trust International in partnership with SEED Ventures, is a national competition to inspire and instil entrepreneurial and business acumen amongst young students between the ages of 14 and 18 years. Through a business simulation game, one-on-one mentorship, coaching and peer support networks, the challenge is designed to give students a better understanding of business models for greater impact and success. Over the last 4 years has expanded the program to 30+ cities across Pakistan, engaging over 20,000 students and 80+ schools.


Named after the word “USWA” used by the Holy Quran for the Holy Prophet Muhammad P.B.U.H as the role model for humankind. (Al-Ahzab: 21), Uswa Education System Gilgit Baltistan, under the control and management of Friends’ Educational & Medical Trust carrying out its mission in the field of education in the neglected and underprivileged areas of GB since 2009. These schools primarily commenced their operations in 1994. USWA is a non-political, non-religious, not for profit and non-government educational system ensuring equal opportunity to all students and staff regardless of race, religion, ethnicity, and culture.

Our Team

Ghulam Uddin


Shams Tabraiz


Fatima Shabbir

SMM Manager

Najum Ul Hassan


Shahid Hussain

Assistant Director




Story/Script Writer


Content Writer