Gilgit Baltistan is one of the most important regions of Pakistan especially for tourism. The communities living in the mountains have rich cultural heritage with a diverse economic backgrounds. It is estimated that the 70 percent of the people fall in the middle class category, whereas 27 percent of the population is the lower middle class and only 3 percent of the total population makes the upper middle class.
As per our survey most of the women between the age of 25 to 60 are dependent on others in the family, some of these women are skillful and work hard to support their families and the rest may be trained and guided to process the local products and sell them to earn handsome money to support their families.
The 60 percent of the livelihood in the area depends on the small and some large scale industries (Including Hotels, Shops, Guesthouses and small café etc.) There is a huge demand of the local products (Like handicrafts, local dishes, dry fruits, and jewelries) in these industries. To meet the rising demand, there are females who are already doing efforts, however their individual initiatives are overshadowed by the business giants.
Our ecommerce platform shall connect the underprivileged female with the mainstream industry insuring their active role in the economic development of the area starting from their homes. Through the platform the female segment of the society shall directly market the products and help support families. The proposed ecommerce platform will provide the opportunity for the local vendors/sellers to sell maximum products at fastest and the easiest ways.
The Enterprise Challenge Pakistan (ECP), an initiative of Prince’s Trust International in partnership with SEED Ventures, is a national competition to inspire and instil entrepreneurial and business acumen amongst young students between the ages of 14 and 18 years. Through a business simulation game, one-on-one mentorship, coaching and peer support networks, the challenge is designed to give students a better understanding of business models for greater impact and success. Over the last 4 years has expanded the program to 30+ cities across Pakistan, engaging over 20,000 students and 80+ schools.
Named after the word “USWA” used by the Holy Quran for the Holy Prophet Muhammad P.B.U.H as the role model for humankind. (Al-Ahzab: 21), Uswa Education System Gilgit Baltistan, under the control and management of Friends’ Educational & Medical Trust carrying out its mission in the field of education in the neglected and underprivileged areas of GB since 2009. These schools primarily commenced their operations in 1994. USWA is a non-political, non-religious, not for profit and non-government educational system ensuring equal opportunity to all students and staff regardless of race, religion, ethnicity, and culture.